Lasers Persuasive Essay Example For Students

Lasers Persuasive Essay There are many different types of eating disorders in our world today and many suffer from them. Young women, and the reason is unknown, are the main targets (Holt, Rinehart, and Winston, 147). I believe young women are more apt because of the ideal media, newspapers, magazines, etc. Thats how they feel they need to live up to, and also they are more emotional and are in that stage of life where things like this matter a lot. There are two very common eating disorders, anorexia and bulimia. Anorexia nervosa is an eating disorder that is characterized by a person with a body weight less than 85% of what is considered normal weight. Anorexics have a fear of being fat (Sonder, ). Anorexics limit their food intake, which is the same thing as starvation. A person who is anorexic continues to diet even when they are bone thin. They are never satisfied with their appearance. They engage in excessive exercising and long depressions, these are just some of the danger signals that anorexics sh ow. This self-starving behavior can lead to sever emancipation or even death. Anorexics see normal fat (folds of flesh) on the body as fat that needs to be eliminated. They often find sleeping and resting a discomfort because they have lost their normal body fat. Victims of this serious disorder tend to further from family and friends. They want to be isolated. There are many dangers from starving yourself. The body tends to slow down or even stop certain body processes, your blood pressure may fall, breathing rate may drop, and menstruation also stops. They thyroid gland disappears, and this is the gland that regulates your growth. Your nails and hair become brittle, you skin is dry, and you suffer form light headiness, constipation, and swelling of the joints. When fat is reduced, the body temperature begins to fall, and soft hair forms on the body for warmth. Your body chemicals may also be so imbalanced, heart failure may occur. People who suffer from bulimia nervosa also want to be thin, but they do it in a different fashion called binging and purging (Sonder, ). Binging is when a person will eat a bunch of food, exceeding normal calorie intake. Purging is the way they get rid of it. This way you are still able to eat and then still be thin, but this is very dangerous and can often be deadly. You can tell a person is suffering from bulimia if they have a dramatic loss of weight in a short period of time. The normal calorie intake for normal eaters is 2,000 to 3,000 calories in one day. The average bulimic will usually average 3,400 calories in 1 1/4 hours (Hot, Rinehart, and Winston, 147). For bingers to loose this the purge by either using laxatives, diuretics, enemas, or even just gagging themselves with their fingers. This will also upset the bodys balance of chemicals, which may cause fatigue, seizures, irregular heartbeats and thinner bones. If purging continues to persist, this may damage the stomach or esophagus, the gums will begin to recede, and it will erode your tooth enamel. Some effects also show skin rashes, broken blood vessels in the face, and irregular menstrual cycles (Holt, Rinehart, and Winston, 147). With most eating disorders females are more affected than men (Rosemary, ). Historian John Brumberg says 90 to 95% of anorexics are women. One in two hundred females between 12 and 18 years of age has had anorexia. It used to be upper middle class white teenage and young women who suffered, but now men , boys, older adults, and people of others races may suffer. According to the FDA, 5 to 10% of bulimics and anorexics are men (Sonder, ). Anorexics and bulimics are often known to be perfectionists, and when they dont perfect in something they punish themselves with starvation, or binging and purging (www.somethingfishy.org). People with eating disorders often have mood swings, lack of motivation, hopelessness, feelings of anxiety or panic attacks, claustrophobia in crowded places, and isolation and loneliness. All of these symptoms are suicidal. They may have frequent headaches, this is due to low blood pressure and decreased oxygen supply to the brain (www.somethingfishy.org). Most a re always cold because the insulation layer of fat is lost and /or there is decreased circulation due to the lowered blood pressure and slow heart rate, and also the metabolism is slowed down. There is a tingling sensation in your hands, feet, and face due to vitamin deficiency, mainly potassium. .u23a40d042a19242d35662daaeeb0748f , .u23a40d042a19242d35662daaeeb0748f .postImageUrl , .u23a40d042a19242d35662daaeeb0748f .centered-text-area { min-height: 80px; position: relative; } .u23a40d042a19242d35662daaeeb0748f , .u23a40d042a19242d35662daaeeb0748f:hover , .u23a40d042a19242d35662daaeeb0748f:visited , .u23a40d042a19242d35662daaeeb0748f:active { border:0!important; } .u23a40d042a19242d35662daaeeb0748f .clearfix:after { content: ""; display: table; clear: both; } .u23a40d042a19242d35662daaeeb0748f { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u23a40d042a19242d35662daaeeb0748f:active , .u23a40d042a19242d35662daaeeb0748f:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u23a40d042a19242d35662daaeeb0748f .centered-text-area { width: 100%; position: relative ; } .u23a40d042a19242d35662daaeeb0748f .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u23a40d042a19242d35662daaeeb0748f .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u23a40d042a19242d35662daaeeb0748f .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u23a40d042a19242d35662daaeeb0748f:hover .ctaButton { background-color: #34495E!important; } .u23a40d042a19242d35662daaeeb0748f .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u23a40d042a19242d35662daaeeb0748f .u23a40d042a19242d35662daaeeb0748f-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u23a40d042a19242d35662daaeeb0748f:after { content: ""; display: block; clear: both; } READ: Ancient mariner EssayVictims dont have to look like they are underweight or even average to suffer from any signs and symptoms of eating disorders. It doesnt mean they suffer less or are in less danger (www.somethingfishy.org). A close family member of friend you know may suffer form one of these eating disorders. Make sure you let them know in a caring, nonjudgmental way that they need help. Encourage them to seek medical help. As a first step talk to you parents, family doctor, religious or school counselor, or school nurse. (Holt, Rinehart, and Winston, 147). There are many different ways to get help if you need it. Eating disorders are very dangerous and are serious pr oblems. So if you are involved with one ore know someone who is, get help right away, it is very important. So if you want to get thin and be in shape please diet the right way and exercise.

Integrating Emerging Entrepreneurship and Marketing †Free Samples

Question: Discuss about the Integrating Emerging Entrepreneurship and Marketing. Answer: Introduction Every profit-making entity I faced with challenges in decision-making, especially around the best business system which is to be used to expand operations in the entity. The best way is to embrace proper planning mechanisms, especially in an integrated business management software system. This is what in most cases, takes a back seat to short-term revenue goal for the entity. As a result, management ends up installing the disparate application at different times, to cover a different functional area that results in inefficiencies in business processes and software integration challenges. These problems are bound to come up and have to be avoided at all costs. This report regards a merger between 5-holiday hotels, which have decided to integrate their operations to enhance service delivery to their consumers, as well as for the sake of increasing their profits. The group, as one, operate a range of living quarters, in the Australian market. Consumers are also provided with popular holiday booking websites, and bookings are now managed through a single website (Bell et al. 2015). Prices vary based on demand and the season in question, which affects profit levels as well. One assumption is that all firms are operating in an Australian market, which is very diverse and characterized by high demand. Secondly, the management decisions made by the team affect all the five organizations, which need to be considered before implementation. The third assumption is that the long-term goal for all organizations is consumer retention, profitability, and increased market share. Organizations have to come to terms with the fact that only 3 of new visitors who make their first purchase is likely to return and make a purchase in the same organization. This statistic is very alarming, especially because consumer loyalty is highly desired in an organization. The consumer loyalty program is a very strategic decision, which should be implemented without hesitation from management in the organization. There are numerous financial and non-financial benefits which are attached to a loyalty program. The modern business environment has made it very easy for shoppers to be able to make comparisons of hundreds of pieces in a concise time. Adding this loyalty program will help top competing on prices with other organizations, which will give the entity another way to differentiate its services in this industry. The main aim of this decision I to offer an enhanced consumer experience, through connecting with their emotions, and knowing what they love most. As this emotional connection develops, consumers will be able to see the organization as the best in the industry hence strengthen their loyalty. Loyal consumers, according to statistics, spend 67% more than new consumers. This statistic cannot be ignored, considering the consumer retention costs, which range from 4 to 30 times less than the consumer acquisition costs (Hill et al. 2015). It is surprising that a mere 5% retention in consumers can lead to an increase in organization profits by more than 80%. This decision will help the organization retain existing consumers, who will be attached to its services as compared to the competitors. Consumer lifetime value refers to the net profit which is attributed to the overall relationship that is in the long run, maintained with the consumer. This aspect is meant to measure how valuable a consumer is to you as well as the projected value of the consumer and their interactions over a period. The loyalty program proposed by the management and decisions made will help in the provision of behavioral data, which will help analyze the consumers buying' habit in the entity. Consumer steps will be monitored, preferences determined, and the organization will be able to reward them at each set of their experience in the organization. Emotional connection is significant and helps consumers realize how true you are to them, as an organization. Consumers are more complicated than just a segmented category. Therefore, the program will help identify consumer changes, personal issues, and more so, provide unique service according to preferences (Cohen Winn, 2017). The consumer loyalty scheme, known as the Monet Loyalty is expected to reward consumer with airport transfers, and free tours coupled with free meals. The above advantages are bound to be realized, hence the need to embrace the decision by management, for the profitability, increased customer share and positive public image for the organization. 73% of millennial take it upon themselves to help friends and families to make smart purchase decisions. This is an effective system that helps work towards consumer acquisition as well as increasing loyalty of the consumers towards the organization services. Interactive marketing is a common type of advertising strategy used to enhance consumer inclusion regarding service experience. Increased conversations and the use of interactive tools will help the consumer make their personalized decision, without having to feel coerced to alight, tour and gain specific experiences fixed by the company. The strategy converts consumers from readers to buyers, which is commonly referred to as sales conversion. This decision will work pretty well in inspiring potential consumers to proceed with their relationship to the organization. Many interactive techniques allow the sellers to engage the consumers. This, in turn, helps boost the experiences of the consumers. Hence they learn more about the services and products issued. Instant feedback is gained through these tools, which makes it even more effective. Consumers, in this case, will be left to choose to choose which particular tours they want to undertake. This decision may have its share of advantage, but will also cost the organization a significant amount of expenses (Miles Covin, 2017). As a result, such aspects should be scheduled either once or twice a year as loyalty bonuses or can be done on a quarterly basis to capture newer markets. Management decisions ought to help the organization grow, and not eat into the profits in the long term. Enterprise resource planning goes well together with the concept of consumer relationship management in every organization. These two ensure that the true potential of an organization is realized, but this only happens when the integration of the two I fully achieved. In the modern business world, considering the large data that is created and its diversity, business owners are lowly witnessing complex business environments as compared to ancient periods of time. First, they are subjected to the pressure of responding quickly to the changes, for the sake of keeping their business and operations healthy in the long run. At the same time, consumers are portraying high demand feature, and are adapting to change, which drives competition to a new level altogether. A lot of companies are slowly realizing the need for ERP integration, while most small organizations have resulted in the use of integrated enterprise resource planning, to improve and automate the management of their operation (Morris et al., 2010). While the ERP systems automate and help in back office management activities, other aspects such as HR, purchase, and manufacturing have also been streamlined. This decision is bound to benefit the organization and needs to be advocated for. First, this decision will enhance the ability to terminate data entry, as well as the presence of duplicates in storage. The enterprise resource planning system contains all account information for different uses in an organization. With the ERP in place, which I focused on billing and shipping, aspects of sales and support services will also be easily handled. This way, any change in the database will be noted, and the same principle applies in the case of editing customer fields, products, and other databases. Secondly, this decision is relevant as it enhances the ability to share data easily, in a timelier manner. The productivity of the team is also boosted when this concept is embraced. Sales representatives, for example, will have the ability to access, view and even order bills of materials for the functional units. This, in turn, helps in saving time, which in turn makes the sales team more responsive and productive. The third advantage associated with implementing this decision is that the organization will convert proposal generation, which mostly created by consumer relationship management into actually executed orders, tracked at the enterprise resource planning levels. One system will be in place and use, which will help the entity in saving a lot of time hence increased efficiency. Forth, information technology support costs will be reduced for the organization. Considering that there will only be one system used in maintenance, there will be no need for interfaces. The costs involved in information technology support will highly drop. The fifth benefit that comes along with this decision is the fact that training costs will be reduced. When the full enterprise resource planning system is integrated into the operations of the organization, less training and support will be needed for the employees. They will be trained only on the use of one system, and updates and additional courses expenses will be minimized. The organization I bound to have an increased visibility and improved forecasting in its operations. The problem in most entities is that most sellers do not have adequate access to the enterprise resource planning systems. Fully implemented enterprise resource planning will help avail real-time data, that will, in turn, improve the forecasting efficiency in the organization. The other aspect involves mobility. An enterprise resource planning system is accessible from any device (Knight, 2012). This way, updated contents will always be available to personnel in an organization at all times. This way, it will be easy to make better decisions based on product availability, and historical purchase altogether. This decision should, therefore, be implemented by the company considering the overwhelming benefits it is associated with. Decision 4 critique A new Web 4.0level ultra-intelligent electronic portal is to be created enable customers to self-manage their accounts with the company and to customize their shopping/booking experience. Consumers in most markets, desire to feel in control of their data and information, which they sometimes consider private and confidential. The management decision to have an ultra-intelligent electronic portal, which will enable the consumer to Self to manage their accounts and customize their booking experience is a very fruitful and potential venture. Such a portal will require that the organization hire an IT expert, for consistent monitoring and updating of the system (Morris Paul, 2017). At the same time, the organization will benefit from feedback and instantaneous suggestion by consumers. Inconveniences and delays are also bound to be eliminated. The decision to have a self-managed portal for the consumers is highly beneficial. This is all bound to reduce the number of personnel operating the organization website. A common platform will be designed where consumer allegations, preferences, criticisms, and suggestions will be aired. This decision is a way to save costs while enhancing consumer satisfaction for the group of companies in the region. The decision should be implemented and adopted by the different functional units in the entity. Information systems issues and information technology issues go hand in hand, especially considering the impact they have on organization success. First, information system issues are bound to lead to reduced consumer trust in organization privacy promises and confidentiality clause. This issue might be a source of interference with operations and the lack of proper implementation of various organization requirements. Information technology issues, on the other hand, will have a major impact on consumer choice and brand loyalty. Brand loyalty will be affected considering the inefficiencies, and general inconveniences caused to the consumers in the market. When such issues are affected, the profitability of an organization is highly compromised. Consumer loyalty is the driving force to profitability in an organization. There is a need to ensure that this component is always boosted and that the major inefficiencies, both in information systems and information technology are addressed in time in the entity. How to attract new customers from competitors Consumer attraction is perceived as the most difficult challenge that organizations have to deal with. However, this concept is not entirely stressful, provided the best strategies are put in place to ensure that the general organization operations are not affected in any way. Attracting consumers from competitors can be done through offering products which are differentiated and unique, and those that offer high levels of satisfaction to the consumers, as compared to the commodities offered by the competitors. Another means can be through price reductions or offering premiums (Wilson et al., 2016). The ultimate goal of a consumer is to save money and get quality products to achieve their utility. Therefore, coming up with commodities which can fulfill the demands and at the same time, ensure that profitability of the organization is not compromised is a good strategy. The industry is filled with a lot of market gaps which can be exploited, to satisfy the demand and needs of the market. Taking a step to acquire consumers from competitors will be an eye-opener to the organization. First, the organization will be able to know what the consumers lacked from the previous organization. This is an opportunity to help the entity improve its services, to ensure that it retains its new lot of consumers. Having a personalized tour guide will also be of the essence. The new consumers will require a personalized tour guide to meet their expectations (Knight, 2012). This will lead to increased revenues for the organization, and increased profitability. Business decisions should not affect the profitability of an organization. Rather, they should be of help in ensuring that the best measures are put in place to enhance organizational success. Management teams need to be guided by market research and competitive environments in decision-making in an organization. References Bhuian, S. N., Menguc, B., Bell, S. J. (2015). Just entrepreneurial enough: the moderating effect of entrepreneurship on the relationship between market orientation and performance. Journal of business research, 58(1), 9-17. Carson, D., Cromie, S., McGowan, P., Hill, J. (2015). Marketing and entrepreneurship in SMEs: an innovative approach. Hemel Hempstead. Cohen, B., Winn, M. I. (2017). Market imperfections, opportunity, and sustainable entrepreneurship. Journal of Business Venturing, 22(1), 29-49. Covin, J. G., Miles, M. P. (2017). Corporate entrepreneurship and the pursuit of competitive advantage. Entrepreneurship: Theory and practice, 23(3), 47-47. Knight, G. (2012). Entrepreneurship and marketing strategy: The SME under globalization. Journal of international marketing, 8(2), 12-32. Morris, M. H., Schindehutte, M., LaForge, R. W. (2010). Entrepreneurial marketing: a construct for integrating emerging entrepreneurship and marketing perspectives. Journal of marketing theory and practice, 10(4), 1-19. Morris, M. H., Paul, G. W. (2017). The relationship between entrepreneurship and marketing in established firms. Journal of Business Venturing, 2(3), 247-259. Zimmerer, T. W., Scarborough, N. M., Wilson, D. (2016). Essentials of entrepreneurship and small business management. Pearson/Prentice Hall.

How to Write a Persuasive Essay Sample

How to Write a Persuasive Essay SampleWhen you are writing a persuasive essay sample, it is important to be well-organized. Your writing skills will be greatly enhanced with this, but be sure that you do not make the mistake of just tossing out ideas into your outline. You will have a much easier time if you put some thought into the ideas you use.As a high school student, you are probably going to need to do this for other people, such as when you are trying to write an essay for college. In the best case scenario, you can get help from someone in the class. If this is not possible, try to make notes or use a textbook or a good online source to get ideas. Many students will be more than happy to give you their opinions.If you can, you may want to go ahead and write your own persuasive essay sample. It can be a lot of fun and can even help you in your future writing. Remember, though, that you will still need to proofread it to make sure it does not contain grammatical or spelling er rors. If you do make an error, you will be held accountable for the mistake. This should always be considered before you post your essay online for others to read.After you have written your persuasive essay sample, you will need to print it out. If you cannot afford to get a digital printer, you can still print it on regular paper, although it is not recommended. As a high school student, you are going to need the most use out of all of your paper. You should make sure that your paper has room for the two forms of paper, so you do not lose it or run out halfway through. Even if you do not print it, you will still need to go back and revise if needed.Writing an essay for high school students, often involves writing with a few facts at a time. This means that you need to find a good grade because one or two facts will not matter to the person who is reading your essay. Therefore, you should write the essay so that you can easily change topics to cover various topics without changing the overall structure of the essay. Many high school students will expect you to write an essay for them about what happened on the day of the event. However, they should understand that you need to write about something that happened in the past.While high school students will typically be looking for an idea to give their essays a thesis statement, they also need a thesis statement in their high school essays. This is why you need to make sure that you do not use an adverb when you are writing the thesis statement. Adjectives are fine to use as part of the thesis statement. However, if you want to tell a student that he is a genius, you should tell him rather than he is a genius.Another thing that high school students tend to forget about is the distinction between sentence structure and paragraph structure. You should be careful not to use too many exclamation points, too many capital letters, or too many grammar errors in your essay. Your essay will have a much better chance of being accepted by high school students if you follow proper sentence structure and paragraph structure.As a high school student, you can start to see how much your writing skills will benefit from having a persuasive essay sample. It is important that you remember these pointers when you are writing your persuasive essay sample.

Operations Strategy at Galanz

Galanz’s Competitive Strategy Galanz is a company that is based in China. Its main business is the manufacture and sale of microwaves. The company faces a lot of competition from other established companies, such as LG, Panasonic, Toshiba, and Samsung, among others. The company has had a long way en route establishing itself as a competitive organization considering the major players in the industry are few, but well established organizations.Advertising We will write a custom case study sample on Operations Strategy at Galanz specifically for you for only $16.05 $11/page Learn More Initially, the company was only producing microwave ovens for sale in the domestic market. It used to purchase key components and production technology from Japan. The company then started its own Original Equipment Manufacturing (OEM) business. This attracted foreign brand owners to outsource their production to Galanz. The company then transformed into an Original De sign Manufacturing firm. The combination of OEM and ODM facilitated its brand being recognized in the overseas market. The other competitive strategy that the company applied is low cost production. It had cheap labour and land, both of which facilitated in lowering the production cost. This was the major strategy that led to a large volume of sales as the company is able to offer its products at a relatively low price compared to the competitors (Thompson and Frank 552). In addition, the company had an RD department that had undisputed capabilities of developing highly competitive and innovative products. Finally, the company has a brand name that is well recognised, both in China and abroad. The competitive strategies of Galanz are successful for a number of reasons. First, the low cost production enables the company to sell its products at a low cost. Second, the RD facilitates quality production. Third, its strong brand has won the loyalty of customers across the globe. The thre e aspects combined have contributed to a successful competitive strategy for Galanz. Galanz’s Operation Strategies The company also worked towards changing and improving its operational strategies in its bid to succeed in the global market. The aim was to make the operations more effective and efficient and lower the cost of operation. This would be effective in boosting the competitiveness of the company. The operations manager was responsible for following up the company’s operation strategy. The operations manager makes decisions to manage the transformation process that converts inputs into finished goods or services that are ready for consumption. The manager also oversees the supply chain, which is also effective in ensuring a successful operation strategy. Initially, the company was buying magnetrons from its competitors.Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn Mo re However, the competitors cut their supply of magnetrons to Galanz as its growth continued to escalate, prompting Galanz to start its own manufacture of magnetrons. This was one of its operational strategies that propelled the company to succeed. The company then started its own OEM and later transformed it to an ODM. It could, therefore, be able to produce Galanz microwave ovens with its own brand, rather than purchasing some components from competitors. The company had operations in the Original Brand Manufacturing firm in the domestic market. The company was able to develop and produce its own magnetrons with the Original Design Manufacturing. This ensured that the company was able to deal with the previous shortage of magnetrons. It also ensured constant supply of microwave ovens. The operational strategy of Galanz was successful because the company was able to meet the market demand that was increasing as the company’s growth continued. Galanz was able to produce suf ficient magnetrons enough for its microwave oven production. At home, the Original Brand Manufacturing (OBM) facilitated brand recognition in the domestic market. The operational strategy further helped in the production of quality microwave ovens. The company’s operations manager has control over the quality of magnetrons. He or she is able to ensure the magnetrons are of the desired quality. Therefore, the end product is of desired quality as the whole production line is managed by the organization’s operations manager. How Galanz operation strategies support its competitive strategies For an organization to be successful in the market, the operation strategy should be able to support the competitive strategy. At Galanz, the operation strategy has been successful in supporting the competitive strategy of the company. First, it is important to note that the major competitive strategy of the company is low cost production, which enables it to sell products at highly co mpetitive prices compared to those of its close competitors. Secondly, its RD has also been instrumental in increasing the competitiveness of the company by facilitating innovation. Its operation strategy, on the other hand, has seen the formation of the OEM business and then transformation into the ODM. This has boosted the company’s production of magnetrons. The company also has its own OBM in China, which has helped in domestic brand recognition.Advertising We will write a custom case study sample on Operations Strategy at Galanz specifically for you for only $16.05 $11/page Learn More The ODM and the OBM have helped in further reduction of the production costs for Galanz. Producing its own magnetrons is much cheaper compared to purchasing them from other companies. Further, the production development of ODM has also facilitated RD and innovation, consequently supporting its competitive strategy. OBM, on the other hand, helps in increasing bra nd recognition as a competitive strategy. â€Å"How the company should set priorities and utilize its resources and capabilities to gain competitive advantages in the marketplace† The company has achieved breakthrough in the market by selling its products at low prices. This has led to some of its competitors withdrawing from the market following the stiff competition it provided them. It claimed that price wars were a defence of the company and the objective was to destroy its competitors. Galanz had succeeded in this strategy. However, the business world is said to be dynamic. An organization only survives in the long run following its ability to cope with the changes that occur daily. The company started to experience challenges for its future growth and development after years of market domination by Galanz, both in China, as well as in the overseas countries. There are worries on whether its current low cost strategy will still be successful in the future. It is clear th at there are some changes that have to be implemented to keep the company in the competition. Galanz is supposed to take a competitive position in the market by setting its priorities right. First, the world is trending towards technology and most products over the past few years are produced based on technology. The future of business organizations is highly dependent on their ability to embrace technology and utilize it effectively. Galanz should prioritize its resources by investing in technology. In doing so, the company should also be keen not to deviate from its low cost strategy. The differences between OEM/ODM versus OBM in terms of production, design, marketing, distribution, and customer service The OEM and the ODM firms were the two business strategies that Galanz turned to after its supply of magnetrons was cut by its previous suppliers, who also happened to be the company’s major competitors. Therefore, the OEM and the ODM production were aimed at producing magne trons for the manufacture of microwave ovens for sale in the overseas market (Bonaglia 38). The two production modes produce and design the magnetrons, but the branding and distribution is done by another company. The two modes helped the company to produce magnetrons at a low cost that facilitated its low cost strategy in the global market. In terms of design, the OEM and ODM helped the company design its own brand that helps it switch to a business direction of, â€Å"Created in China†, rather than â€Å"made in China.† The OEM and ODM further marketed and distributed the company’s products in the international market. The OBM model was targeted to the domestic market. It produced and designed its own brand, instead of outsourcing to the competitor companies. The OBM further marketed and distributed its products in China. The customer services it offered were all meant for the domestic market. The aim of OBM was to strengthen the brand in the domestic market. Galanz was successful in using the models in that each of them specialized in its market targets, thus they produced efficiently to satisfy the market needs.Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Galanz’s strategy of introducing OBM in international market Currently, the OBM is purely targeted at the domestic market. It is aimed at strengthening the company’s brand in the domestic market and winning its competitive advantage in China. An original brand manufacturer refers to a company that sells a product that has been produced by another company or that includes a component of another company as its own brand. This is a strategy that is seen as able to add an extrinsic value to the product (Bonaglia 39). In the case of Galanz, the brand has already established itself in the international market. Therefore, the company does not need to introduce its OBM in the international market. Galanz should continue with its OEM and ODM business strategies. The two businesses have proven to be successful in the international market. They have facilitated the growth and development of Galanz and its competitiveness. It should be noted that business strategy is a factor that facilities the success of the organization. Facility strategy, on the other hand, considers the amount of capacity, among other factors. Facility strategy would, therefore, consider the capacity of Galanz to manufacture microwave ovens. The company manufactures microwave ovens and then sells them to the international market through the brand name of another company (Bonaglia 38). However, the selling company always refers to the manufacturing company, which is Galanz in this case. The ODM mode allows a firm to make products, but the products are branded and sold by a different firm. With any of the two models, the original manufacturing company will always get credit for the manufacture. Therefore, the brand name for Galanz under ODM or OEM will be maintained and there is no need to change the models. Advantages and disadvantages of technology in Galanz’s success Galanz started to invest in RD in the year 1995 with the aim of facilitating new design and development in the or ganization. It focused on new technologies to improve and boost its marketability. Galanz realised a number of advantages out of the technology. New technology helped Galanz cut down the cost of production. This was beneficial in that it helped the company produce at lower costs. Secondly, the new technology helped Galanz produce more differentiated products. This added to the quality of its products, as well as the marketability and competitiveness of the organization. Quality control systems should be put in place to ensure quality production. The systems should be developed on technological knowledge. The products that a company makes should satisfy customer needs fully. Factors that add up to constitute quality include availability, field service, quality of design, and quality of conformance. Third, the company started to receive more orders for its products as a result of the new technologies (Panneerselvam 60). However, the technology did not come without any disadvantages. F or instance, the company had to spend a significant amount of its fortunes to invest in the RD. It was approximated that the company spent about 3% of its annual revenues to invest in the new technologies. This reduced its income in the short-run. How technology affected Galanz Technology affected Galanz in that the total sales in the long-run increased following an increase in demand for its products. The technology also helped Galanz localize the design of its products to suit its target market. Technology played the role of increasing and improving the quality of its production and lowering the cost of production, leading to the success of Galanz. The challenges that faced Galanz and how it overcame the challenges The road to success for Galanz was not an easy one. Galanz encountered several challenges on its way to its current position. First, the company was initially not producing its own magnetrons. Instead, it was buying them directly from its competitors, such as LG and Pan asonic. The supplier companies cut the supply of magnetrons because of fearing the threat that Galanz was setting in terms of competition. In dealing with this challenge, Galanz established an OEM with the aim of manufacturing its own magnetrons. Galanz was initially named as Guizhou down Product Factory and it was in the business of producing down leather products and selling them to abroad markets. On joining the microwave market, the company faced a challenge in that there were already established companies in the market. The microwaves at the moment were expensive and unaffordable to many people. In addition, the technology for producing microwave ovens, as well as the technical expertise was not available in China. This presented a big obstacle for the company in its bid to start the microwave business. Liang Senior went a step further to ensure that the production of microwaves took place in China, instead of importing the microwaves by bringing in the technology and expertise needed for the job. This saw enabled him set up a factory in China. Mr. Liang’s achievements that lead his company to greater success The current success by Galanz can be traced to the contributions of Liang Senior, who is the Vice Chairman and CEO of the company. In fact, the credit for the company’s success can be given to him. He made a number of achievements in securing this success. The first achievement by Mr. Liang was to start up the microwave ovens manufacturing company in China. Initially, there was no technology and technical expertise in China to manufacture microwaves. Mr. Liang purchased the equipment for this manufacture and brought in people who had the expertise to carry out the manufacture. This was the first and the most important achievement. Mr Liang carried out the initial project planning and scheduling. He did all the necessary controls to ensure that the equipment was installed successfully. Among the scheduling activities he carried out were bringing in experts and assigning them tasks, as well as developing a work breakdown structure for them. Another achievement by Mr. Liang was his successful efforts to sign a contract with overseas companies to outsource the designing and branding of magnetrons. There was no technology for such production in China at the time the company was entering the microwave ovens market. Mr. Liang outsourced this production, a step that was very successful in starting up the growth of Galanz. He also created an Original Equipment Manufacturing model whereby the company would be manufacturing its own magnetrons, instead of outsourcing the production. Suggestions Galanz can be considered a successful company since the entry of Mr Liang Senior. The company has been able to establish a low cost strategy that has seen it edge out most of its rivals, even forcing some to leave the market completely. However, there is a chance that the organization can still improve and achieve greater success in th e future. However, the company has to be in a good position to face the future market challenges, some of which it is already encountering. In terms of strategy, the organization should hold on to its low cost strategy. However, it should adopt a differentiation strategy and market focus strategy at the same time. Under differentiation, Galanz should be producing microwaves that have improved features compared to those of its competitors. On market focus strategy, the company should be focusing on different markets and their requirements. In turn, Galanz should produce microwave ovens that meet the market demands of the different focus markets to be able to penetrate more markets (Christensen, Antony, and Roth 218). In terms of management, the Mr Liang should ensure that the operations managers have the full control of the company’s production activities. This will enable them to track and realise any default that may compromise the quality of the microwave ovens in time. The managers should also be highly skilled and have the relevant knowledge to enable them cope with the market conditions now and in the future. The management structure should be flat to facilitate communication across the organization. Capacity planning should also be considered by Mr Liang in his bid to achieve greater success for the organization. The organization should position itself such that it will be able to produce enough microwaves to meet the increasing demand (Christensen, Antony, and Roth 218). This will be important in preventing the customers from walking away to rival companies. The operational diagram should be made as effective as possible and less hierarchical to increase production efficiency. The customer service at the organization is good. However, it can still be improved to enhance customer satisfaction further. To do this, Mr Liang can increase the number of customer representatives in the organization and ensure that they have sufficient knowledge to addre ss all the issues raised by the customers. Works Cited Bonaglia, Federico. Meeting the Challenge of Private Sector Development: Evidence from the Mekong Sub-Region. Paris: OECD, 2006. Print. Christensen, Clayton M, Scott D. Anthony, and Erik A. Roth. Seeing What’s Next: Using the Theories of Innovation to Predict Industry Change. Boston, MA: Harvard Business School Publishing Corporation, 2004. Print. Panneerselvam, Ranganathan. Production and Operations Management. New Delhi: PHI Learning Pvt. Limited, 2012. Print Thompson, John L, and Frank Martin. Strategic Management: Awareness Change. Hampshire, UK: Cengage Learning EMEA, 2010. Print. This case study on Operations Strategy at Galanz was written and submitted by user Anya Kirby to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

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